Marketing Materials at CalArts
From CalArtsWiki
Liz English is working to discovery the processes of CalArts marketing through the office of advancement and corollary offices. She is looking at the means by which things are printed, the design process and distribution to help find where things can be changed for greater environmental benefit.
Initial Questions to Begin Inquiry into CalArts' Marketing Materials (provided by Liz English)
- How many marketing publications does CalArts print every year?
- What is the purpose of CalArts’ marketing publications?
- Who designs CalArts’ marketing publications?
- Who determines content?
- How important is innovation to the design/presentation of marketing?
- What consideration is currently given to issues of sustainable practice and technology?
- Where are CalArts’ materials printed?
- How much is budgeted for CalArts’ marketing materials?
- Reusability of materials?
